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A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
Page: 64
ISBN: 0071410945, 9780071410946
Publisher: McGraw-Hill
Format: pdf

A technique for producing ideas is a little book by James Webb Young, originally written in 1939. The instruction from the book, first published in 1960, has served me throughout my career. James Webb Young is the inventor of the process, described in his book, “A Technique for Producing Ideas”. A classic creative thinking book is “A Technique for Producing Ideas” written by James Webb Young in 1975. James Webb Young writes in A Technique for Producing Ideas the five step process he used in the advertising business to come up with innovative ideas. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. In one of my college classes, I read a little book titled A Technique for Producing Ideas, by James Webb Young. The art of producing ideas is down to two things; principles and method. It's a bit of a rarity, not because it's only 48 pages, but because it's by a copywriter revealing his technique for producing ideas. Regardless of all that the key to success when having an idea, and also understanding how ideas happen, was put into words by the legendary James Webb Young a long long time ago. (2011) Everything is Obvious *Once you Know the Answer, New York: Crown Business. It is considered quite a classic, particularly among advertising people. I personally subscribe to the method outlined by advertising success story James Webb Young in his book A technique for producing ideas. The principle is straightforward. (1965/2003) A Technique for Producing Ideas, New York: McGrawHill. A Technique for Producing Ideas is the title of a small book written by Ad Man James Webb Young in 1940.